Communication
Clear thinking, sharp writing
Good communication doesn't start with a channel or an image. It starts with carefully considering what you want to say, to whom, and why. Bergstra Media offers communication as a specialist service: strategic advice, well-thought-out plans, and strong copy that is immediately usable.
Strategy & Positioning
Before anything is written, we lay the foundation. What is your story, how do you position yourself in the market, and what message binds everything together? A well-thought-out communication strategy gives direction to every communication, from an internal update to a press release.
Tone of voice & Core message
A recognizable way of communicating is the difference between noise and relevance. We help you develop a tone of voice that suits the organization and capture the core messages that need to resonate both internally and externally. No isolated sentences per communication, but a consistent line that is repeated everywhere.
Text & Editing
Strong copy seems self-evident, but it requires craftsmanship. We write and edit for a wide range of contexts: web copy, blogs, press releases, and corporate documents. Clear, concise, and high-quality, without filler and without jargon that doesn't appeal to your target audience.
Target Group & Stakeholders
Employees, customers, partners, the press—every target group requires a unique angle. Together with you, we determine which message is relevant for each stakeholder and which format works best. No one-size-fits-all, but targeted communication that lands where it needs to land.
What we do for you
Communication strategy & advice
A communication plan that provides direction. We help you sharpen the strategy: target groups, key messages, channels, and planning, captured in a document you can actually work with.
Included
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Custom communication plan
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Target group & stakeholder analysis
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Key messages & positioning
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Tone of voice document
External Communications & PR
Smooth communication with the press, partners, and stakeholders. We provide press releases, corporate updates, and media content that looks professional, arrives on time, and does what it is supposed to do.
Included
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Press releases & media communications
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Stakeholder and partner updates
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Corporate copy & annual reports
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Crisis and change communication
Copywriting & editing
Text that tells the story clearly. For your website, blog, newsletter, or campaign, we write and edit content that fits your brand, is targeted at the audience, and optimized for the channel where it appears.
Included
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Web copy & landing pages
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SEO-optimized blogs
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Newsletters & email campaigns
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Editing and rewriting existing content
Internal communication
Communication with employees requires a different tone than communication with the market. We support internal campaigns, change processes, and employer branding with advice and content that resonates internally and creates buy-in.
Included
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Internal campaigns & newsletters
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Change and transition communication
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Employer branding texts
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Onboarding and HR content
Communication as a specialist service
What sets us apart: for us, communication is not a byproduct of a visual campaign. It is a discipline in its own right, requiring its own thought process and craftsmanship. We deliver strategy and copy that stand on their own, and which we can seamlessly link to our video production and photography —if you wish. However, this is not mandatory.
They went before you:
Personal approach and fast delivery
Bergstra Media distinguishes itself through personal, direct collaboration. You have a single point of contact, short communication lines, and can count on fast execution. Our years of experience ensure we translate every idea into an effective video plan, without unnecessary delays.
Want to collaborate on a powerful video concept for your business? Contact us for a no-obligation consultation and discover what Bergstra Media can do for your organization.