Matterport or Google Street View? Here's how to choose the right virtual tour for your business.
- 19 hours ago
- 3 min read
Many companies know that a virtual tour can benefit them, but which one? Matterport and Google Street View are often mentioned in the same breath, but they solve different problems. The wrong choice will cost you time, money, and opportunities. In this article, we explain the difference and help you make the right decision immediately.
Two techniques, two goals
Let me be clear: Matterport and Google Street View are not competitors. They are complementary. They are tools for different situations, with different results.
Google Street View focuses on findability. A Street View tour of your property appears directly in Google Maps and Google Search. Potential customers see your location even before they click on your website. That literally lowers the barrier to entry.
Matterport focuses on experience. A Matterport scan delivers a detailed 3D environment including a dollhouse view, walking routes, and built-in measurement functions. Suitable for those who really want to showcase their space: in detail, custom-made, with impact.
What does each tour yield?
Google Street View: visibility on the map
Visible on Google Maps and in search results
Increases trust among people who do not yet know your location
Low threshold for visitors: no app, no account
Ideal for physical locations that want to attract visitors
One-time investment, long-term online visibility
Suitable for: shops, showrooms, restaurants, office locations, event venues, hotels, sports facilities.
Matterport: the complete 3D experience
Complete 3D scan of the room, navigable via any device
Dollhouse view: overview of the entire property at a glance
Built-in measuring functions: read distances and areas directly
Embeddable on your own website, shareable as a link
Less dependent on Google, fully in-house
Suitable for: real estate, commercial properties, factories and production sites, luxury venues, architectural projects, showrooms with high product value, hotels, event locations.
Technical differences at a glance
Google Street View | Matterport | |
Visibility | Google Maps + Search | Website, link, embed |
3D quality | Not applicable | Full room scan |
Dollhouse view | No | Yes |
Measurement functions | No | Yes |
Own hosting | No (via Google) | Yes (Matterport cloud) |
Indexable by Google | Yes, immediately | Indirect (via embed code) |
Best effort | Findability & reach | Presentation & experience |
Cost estimate
The investment varies per project and situation, but as a general guideline:
Google Street View is generally the more accessible option. The recording is a one-time event, while the tour is permanently available on Google Maps. Suitable as a first step in online visibility.
Matterport requires a higher initial investment due to the complexity of the scan and processing. That investment pays off in a professional presentation that lasts for years on your website, in quotations, and in marketing materials.
Request a quote for an exact price indication tailored to your location and usage.
Which virtual tour for a company suits you?
Answer the following questions:
1. Do you want to be found more easily on Google Maps? → Yes → Google Street View is the right choice (optionally supplemented with Matterport) → No → Go to question 2
2. Do you want to present a space in detail — to clients, tenants, or buyers? → Yes → Matterport is the right choice → No → Go to question 3
3. Do you want both: to be found online and a strong spatial presentation? → Yes → Choose the combination package (Street View + Matterport) → No → Contact us, we'll help you figure it out.
Why not both?
For many companies, the best choice is no choice at all. Street View ensures reach and findability, while Matterport provides conviction once someone takes a serious look at the space. Together, they form a complete online presentation of your location.
Bergstra Media offers both services as a complete package. One shoot, one point of contact, one combined approach. Arranged quickly, delivered professionally.
Make the right choice immediately?
Contact us and we will see which virtual tour suits your company best.
Bergstra Media provides professional Google Street View recordings and Matterport scans for B2B companies throughout the Netherlands. Fast delivery, measurable results.
