Having a corporate video made: this is how the process unfolds from briefing to delivery

Having a corporate video made doesn't start with a camera; it starts with a conversation. A good production process runs from strategy to screen, and if you know what is expected of you at each stage, the process runs more smoothly, faster, and with a better end result.

Phase 1: Briefing and goal-setting discussion

Everything starts with a clear briefing. What do you want to achieve with the video? Who is the target audience, and where will the video be used? Website, LinkedIn, trade show screen, internal communication?

A professional agency asks targeted questions to clarify the parameters: message, tone of voice, desired length, and deadline. This conversation typically lasts 30 to 60 minutes and forms the basis for everything that follows.

Provide as much as possible: branding documents, existing visual material, reference videos, and a list of what you absolutely do not want. The more concrete the input, the sharper the output.

Phase 2: Concept and preparation

Based on the briefing, the production team develops a concept. This can be a script, a storyboard, a shot list, or a combination of all three, depending on the type of video.

In this phase, practical matters are also arranged: scouting locations, scheduling talent or staff, confirming shooting day(s), and determining the necessary equipment. Good pre-production prevents surprises on the shooting day.

Generally, expect a turnaround time of one to two weeks here, depending on the complexity of the project.

Phase 3: Recording (production)

The shooting day itself is the visible part of the process, but in a well-prepared process, it is only a fraction of the total working time. Depending on the concept, one or more cameras, professional lighting, and possibly additional sound equipment are used.

All planned footage is shot on location or in a studio setup, including B-roll for atmosphere and context. An experienced director or cameraman provides guidance where necessary and maintains the overall thread of the concept.

Allow a full day of shooting for most corporate videos.

Phase 4: Post-production

After the filming day, the real craftsmanship begins: editing, color correction, music, subtitles, and optionally motion graphics or voice-over.

In the first edited delivery, you will see the rough structure of the video. Following your feedback, a revision round will take place. One to two revisions are included as standard in a professional package. Additional rounds are usually invoiced as extra work.

Post-production takes an average of two to four weeks, depending on the type of video and the speed of feedback.

Phase 5: Delivery and use

The final video will be delivered in the requested formats: a high-resolution master file, optimized versions for web and social media, and optionally a subtitled version for use without sound.

Also discuss usage rights in advance. Different licensing agreements apply to internal communication than to a paid advertising campaign. A clear agreement on this prevents surprises afterwards.

What determines the lead time?

Factor	Impact on planning
Complexity of the concept	More preparation = longer pre-production
Availability of locations and talent	Schedule can shift by days to weeks
Number of revision rounds	Each round adds 3–5 working days
Urgent order	Possible, but at extra cost

A realistic total process — from briefing to final delivery — takes three to six weeks for an average corporate video.

Have a corporate video made with Bergstra Media

At Bergstra Media, we guide the entire process: from strategic briefing and concept development to filming, editing, and delivery in all required formats. In addition to video production, we also provide corporate photography , 360° footage , and Google Street View integrations to ensure your visual presence is perfect in every aspect. Contact us for a no-obligation introductory meeting to have your corporate video made.